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Discussion Point: The Best and Worst Tech Predictions of 2015

By Lori Alcala | Jan 4, 2016

From football to finance, analysts are busy making their predictions for 2016. While they look to the future, we thought it would be a good time to reflect on the technology predictions of the past year.

We asked four experts to let us know which predictions of 2015 they think panned out — and which they think flopped

Public Speaking

Modern Marketing Experience



April 26 - 28, 2016

Las Vegas, NV

Track: Optimization and Personalization

Five Ingredients for Building a Healthy Marketing Technology Ecosystem


Are you a marketing technology (martech) geek? Or do your eyes glaze over whenever you hear of a new tool you’ll have to learn for your marketing campaigns? Either way, the B2B martech landscape is growing exponentially—and with it, the ability to do things we never thought possible. Join us to gain a framework you can use to design a strategic martech roadmap that’s tailored your unique business objectives, culture, and requirements. You’ll learn how to:

  • Focus on capabilities over technology

  • Examine your existing toolset

  • Document your business requirements and use cases

  • Bring all of these pieces together to develop a martech roadmap that will empower your organization

Winning is Everything


January 20 - 22, 2016

The Advisory Group

Las Vegas, NV

Track: AAM Executive Level Marketing

Using Data to Market Your Firm

Big data. It’s a phrase thrown around everywhere today. But what does it mean? More importantly, how can you use data in marketing strategy? You need to start by understanding the data available to you and how you can pull it together to build a better marketing strategy. This session will address data trends in marketing; where to find marketing data you need; what tools can assist your efforts; what you can be doing right now; and how to start laying the groundwork for the future.


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