Big data. It’s a phrase thrown around everywhere today. But what does it mean? More importantly, how can you use data in marketing strategy? You need to start by understanding the data available to you and how you can pull it together to build a better marketing strategy. This session will address data trends in marketing; where to find marketing data you need; what tools can assist your efforts; what you can be doing right now; and how to start laying the groundwork for the future.
Winning is Everything
January 20 - 22, 2016
The Advisory Group
Las Vegas, NV
Track: AAM Executive Level Marketing
Are you a marketing technology (martech) geek? Or do your eyes glaze over whenever you hear of a new tool you’ll have to learn for your marketing campaigns? Either way, the B2B martech landscape is growing exponentially—and with it, the ability to do things we never thought possible. Join us to gain a framework you can use to design a strategic martech roadmap that’s tailored your unique business objectives, culture, and requirements. You’ll learn how to:
Focus on capabilities over technology
Examine your existing toolset
Document your business requirements and use cases
Bring all of these pieces together to develop a martech roadmap that will empower your organization
Modern Marketing Experience
April 26 - 28, 2016
Las Vegas, NV
Track: Optimization and Personalization
Contribution published in this article.
By Lori Alcala | Jan 4, 2016
From football to finance, analysts are busy making their predictions for 2016. While they look to the future, we thought it would be a good time to reflect on the technology predictions of the past year.
We asked four experts to let us know which predictions of 2015 they think panned out — and which they think flopped